Category: Metrics

aec social media – myth vs. reality.

See my latest post via PSMJ Resources Knowledge Community

the one constant.

Change is the one constant we can count on. Whether revolutionary or evolutionary, the dynamic of progress leads to transition. It sometimes seems that these transitions are often the hardest aspects of business to comprehend and resolve. As a wise

resolution v. resolve.

It’s that time of year when we look back and find those aspects of our personal and professional lives that we know we could change—should change—to enable improved outcomes in our life and our work. And like most, developing a

the architecture of image.

I am happy to announce that my new book, The Architecture of Image: Branding Your Professional Service is now available on Amazon, Barnes & Noble, and Bookwire. The book will also be available at the bookstore at SMPS’ Build Business

consistently inconsistent.

One of the key performance indicators of effective leadership is consistency. This does not mean blind adherence to dogma. It does mean that you demonstrate behaviors that your clients, your staff and your supporters can count on. Consistency is a

collaborative intelligence.

Each year, the Society for Marketing Professional Services (SMPS) stages a major event, their Build Business conference. This building industry-focused conference, features speakers covering topics of advanced marketing and business development techniques, market-sector focused panels, and keynotes from noted thought

unconventional wisdom.

“It’s the way we’ve always done it!” “If it ain’t broke, don’t break it!” “But, everyone else is doing it!” So goes the litany of why we follow the path of least resistance or go with the “herd,” and continue

sustainability.

While “green” is the buzzword in virtually every industry, the green of the sales and marketing effort (that would be $$$) is more closely allied to the other definition for sustainability: the ability to keep up or keep going, as

the right role for the cmo.

There seems to be some confusion regarding the position of chief marketing officer. The enlightened enterprise values a strategic thinker who complements the vision of the chief executive officer, and who can work hand-in-hand with the other technical, operational, and

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the daily show.

At the end of the day, “it’s just business.” However, sometimes just business seems more like just madness. As the economy tries it’s best to turn around, the “new normal” can’t come fast enough for some. Strained by “profit as

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