Category: Communication

aec social media – myth vs. reality.

See my latest post via PSMJ Resources Knowledge Community

an honest look at audiovisual consulting.

I recently read an interesting blog posting by a small regional technology systems integrator, claiming there is a changing paradigm in audiovisual consulting where the integrator is now “agnostic” in their recommendations to their clients because of wide access to

resolution v. resolve.

It’s that time of year when we look back and find those aspects of our personal and professional lives that we know we could change—should change—to enable improved outcomes in our life and our work. And like most, developing a

sent from my ipad.

One of the notable technology trends in the last year has been the proliferation of smart phones and tablets, replacing laptops and desktops as the “bring your own device” (BYOD) of choice. A BYOD world adds to the immediacy of

the architecture of image.

I am happy to announce that my new book, The Architecture of Image: Branding Your Professional Service is now available on Amazon, Barnes & Noble, and Bookwire. The book will also be available at the bookstore at SMPS’ Build Business

discourse and disconnect.

I continue to wonder at the times where what is said and what is heard are misinterpreted. Working in the AV/IT/multimedia communications industry, we see interesting and innovative technologies every day. It is easy for me as a technologist to

the seven phases of done.

Last night, I finished what I thought of as the “final” draft of my new book, The Architecture of Image: Branding Your Professional Practice. I said to myself, “I’m done!” Then I thought, there are actually several more steps of

paradigm shifting, backwards.

The information tsunami continues unabated. The massive volume of Internet-posted data, videos, music, updates, connections, and communication in what has become a myriad of social media forms, challenges the professional marketer to keep up or forever be passed by. Nearly

passion to print to podium.

One of the challenges of the professional service firm is being seen in the market as an “expert.” One of the hallmarks of the strong brands in professional service is their thought leadership both in print and on stage. How

facts tell, stories sell.

One of the most impactful business development strategies is storytelling. However, in this era of ‘big data,’ professional service firms — and particularly their marketers and business developers — rely primarily on facts and statistics to convey their value proposition.

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