Author: Craig Park
I have been active in the building industry for more than 35 years, holding leadership roles in design, project management, marketing, business development, strategic planning, and operations.

aec social media – myth vs. reality.

See my latest post via PSMJ Resources Knowledge Community

an honest look at audiovisual consulting.

I recently read an interesting blog posting by a small regional technology systems integrator, claiming there is a changing paradigm in audiovisual consulting where the integrator is now “agnostic” in their recommendations to their clients because of wide access to

the one constant.

Change is the one constant we can count on. Whether revolutionary or evolutionary, the dynamic of progress leads to transition. It sometimes seems that these transitions are often the hardest aspects of business to comprehend and resolve. As a wise

resolution v. resolve.

It’s that time of year when we look back and find those aspects of our personal and professional lives that we know we could change—should change—to enable improved outcomes in our life and our work. And like most, developing a


One of the biggest challenges for the professional service firm is learning from losing. Most of us familiar with the request for qualifications/interview/select/negotiate/award (RFQ) process, know that odds are decidedly not in our favor. Like baseball’s best .300-average hitters, a

sent from my ipad.

One of the notable technology trends in the last year has been the proliferation of smart phones and tablets, replacing laptops and desktops as the “bring your own device” (BYOD) of choice. A BYOD world adds to the immediacy of

the architecture of image.

I am happy to announce that my new book, The Architecture of Image: Branding Your Professional Service is now available on Amazon, Barnes & Noble, and Bookwire. The book will also be available at the bookstore at SMPS’ Build Business

discourse and disconnect.

I continue to wonder at the times where what is said and what is heard are misinterpreted. Working in the AV/IT/multimedia communications industry, we see interesting and innovative technologies every day. It is easy for me as a technologist to

the seven phases of done.

Last night, I finished what I thought of as the “final” draft of my new book, The Architecture of Image: Branding Your Professional Practice. I said to myself, “I’m done!” Then I thought, there are actually several more steps of

paradigm shifting, backwards.

The information tsunami continues unabated. The massive volume of Internet-posted data, videos, music, updates, connections, and communication in what has become a myriad of social media forms, challenges the professional marketer to keep up or forever be passed by. Nearly