about me.

I have been active in the building industry for more than 40 years, holding leadership roles in marketing, business development, design, project management, and operations for firms in design and engineering consulting, contracting, and manufacturing, spanning a single office to over 20 branches, and generating $2M to $200M in annual revenue.

My success in marketing, business development, and communications has resulted in expanded markets, new services, significant revenue growth, and the creation of a proactive marketing culture for all of the firms where I have served. My philosophy is based on providing rapid, responsive, and relevant communication that allows clients and potential customers to recognize value and receive high quality service.

I hold a BS in Architecture from California State Polytechnic University, San Luis Obispo, and have completed continued education programs at New York University in Microprocesser Technology and the Advanced Management Institute in San Francisco in Leadership.

I am a Fellow and past national president of the Society for Marketing Professional Services (SMPS). I have been honored by SMPS with the Weld Coxe Marketing Achievement Award for my career accomplishments, and by the SMPS San Francisco/Bay Area Chapter with the William B. Hankinson Award for Lifetime Achievement.

I am the author of The Architecture of Value (previously released as “Design. Market. Grow!”) and a contributing author to the SMPS Marketing Handbook for Design and Construction Professionals. I am a frequent presenter at local, regional, and national industry programs, and a featured writer for the SMPS Marketer , Systems Contractor News, and ProAV magazines. I can be reached at craig@craigpark.com.

I am also an Associate member of the American Institute of Architects, and active in the National Systems Contractors Association, and InfoComm International.