The Virtual CMO blog features practical content for professional service firms in design, finance, technology, or management consultancies. Drawn from my experience as Chief Marketing Officer for national and international design, engineering and construction firms, my writing focuses on six categories of strategic marketing: research, planning, collateral, development, communication, and metrics.
The Virtual CMO content centers on best practices defining, creating, and applying innovative and strategic marketing programs designed to integrate with the firm’s overarching goals for effective leadership, management, operations, finance, and technology. I will post on these topics regularly, as well as special posts anytime for breaking news or examples of innovative marketing.
The posts on my site also link to other social media outlets like Twitter, Facebook, Linkedin, Digg, etc., to provide expanded coverage of my ideas. Please feel free to comment and email. Your feedback is what will make this blog as relevant as possible.
Craig Park, FSMPS, Associate AIA