Month: February 2013

the seven phases of done.

Last night, I finished what I thought of as the “final” draft of my new book, The Architecture of Image: Branding Your Professional Practice. I said to myself, “I’m done!” Then I thought, there are actually several more steps of

paradigm shifting, backwards.

The information tsunami continues unabated. The massive volume of Internet-posted data, videos, music, updates, connections, and communication in what has become a myriad of social media forms, challenges the professional marketer to keep up or forever be passed by. Nearly

connecting clients and communities.

One of the best ways to build brand recognition for your professional service is to get involved with your clients’ communities. In any professional service, you will have clients that represent the vertical markets in which you choose to practice.