Month: June 2010

integrated services, integral systems.

Providing an overarching view of the business requires a silo-spanning perspective. Too often, left to our own core competencies and personal/professional responsibilities, we forget that there are many cogs in the works that create a high-functioning organization. As a consultant

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wizards, warriors, and widgets.

I was reminded recently of the power of archetype in decision making. There was a time, not that long ago, that technology expertise was viewed with the mystical imprimatur of a “wizard.” The magic of electronics, seemingly so simple to

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the right role for the cmo.

There seems to be some confusion regarding the position of chief marketing officer. The enlightened enterprise values a strategic thinker who complements the vision of the chief executive officer, and who can work hand-in-hand with the other technical, operational, and

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the daily show.

At the end of the day, “it’s just business.” However, sometimes just business seems more like just madness. As the economy tries it’s best to turn around, the “new normal” can’t come fast enough for some. Strained by “profit as